Have you ever thought about how your investment choices impact the world?

Picture your investments aligning with your values, helping you achieve financial goals and making a positive impact on the world.

Enter ESG investing – a blend of Environmental, Social, and Governance factors with traditional financial analysis.

But what exactly is ESG investing, and why has it become a buzzword in the financial world lately? Let’s dive in and explore this exciting space of sustainable investing.

What is ESG Investing?

ESG investing evaluates companies based on three key criteria: Environmental, Social, and Governance factors.

– Environmental (E): This aspect examines how a company impacts the natural world. It includes factors such as carbon emissions, energy efficiency, waste management, and biodiversity. Companies that prioritise reducing their environmental footprint often score higher in this category.

– Social (S): Social factors involve a company’s relationships with its employees, customers, suppliers, and communities. This includes labour practices, human rights, community engagement, and diversity and inclusion.

– Governance (G): Governance looks at a company’s leadership, executive pay, audits, internal controls, and shareholder rights. It involves ensuring transparency, accountability, and ethical practices in corporate decision-making.

How ESG Investing Works

ESG investing is about more than just avoiding ‘bad’ companies. It is more about actively seeking out companies making a positive impact. How does ESG Investing work? Let’s break it down in more detail.

Screening Investments

This can be either negative or positive. Negative screening excludes companies that don’t meet specific ESG criteria, such as those involved in tobacco, fossil fuels or weapons.

Positive screening looks for companies that do well in ESG areas, even if they are not the best financially.

Take Boeing, for example. While it’s a well-known and profitable company, it doesn’t meet ESG criteria due to its Boeing Defense, Space & Security (BDS) division based in Virginia. This division builds military aircraft, missiles, and space systems for both commercial and military customers, including satellites, spacecraft, and rockets.

Integration

Considering ESG factors in financial analysis helps us spot companies that offer good returns and lower risks. These factors consider environmental, social, and governance issues. Investors tend to prefer companies that excel in these areas.

Engagement

Investors engage with companies to influence their ESG practices. This can involve voting on shareholder proposals or direct dialogues with company management.

Who Should Consider ESG Investing?

ESG investing is suitable for all types of investors. Individuals can choose this approach to ensure their investments reflect their values, and institutions may also opt for it to lower long-term risks.

It particularly appeals to millennials and Gen Z, who are more likely to prioritise sustainability and ethical considerations in their investment decisions.

The Benefits of ESG Investing

Aligning Investments with Values

One of the most appealing aspects of ESG investing is the alignment of investments with personal values. Investors can support practices they believe in, like renewable energy and fair labour, by choosing ESG-friendly companies. They can also avoid industries that go against their ethical beliefs.

Potential for Long-Term Returns

Studies have shown that companies with robust ESG practices tend to perform better in the long term. They are often more resilient, better managed, and more likely to anticipate and mitigate risks. According to the Responsible Investment Association Australasia, funds that incorporate ESG criteria have consistently performed on par or better than their benchmarks.

Risk Mitigation

Incorporating ESG factors can help investors identify potential risks that might not be apparent through traditional financial analysis. For instance, a company with poor environmental practices may face regulatory fines, cleanup costs, or reputational damage, which can negatively impact its financial performance.

The Challenges of ESG Investing

Performance Variability

While ESG investing has its advantages, it’s not without challenges. Companies with strong ESG credentials may not always deliver short-term outperformance due to broader economic and market conditions.

Limited Investment Choices – Potentially More Volatile

Focusing on ESG criteria reduces the pool of potential investments. For instance, an ESG-focused portfolio might exclude industries like coal mining or specific sectors like cosmetics that use animal testing.

Greenwashing

A significant challenge is greenwashing, where companies or funds exaggerate their ESG credentials. Investors should thoroughly research and verify claims to ensure they genuinely support sustainable practices.

Things to Consider Before Jumping In

Before diving into ESG investing, consider the following:

Research

Understand the ESG criteria and how different funds or companies apply them.

Transparency

Look for funds that provide clear information about their ESG practices and holdings.

Engagement

Consider funds that actively engage with companies to improve their ESG performance.

Are You Ready To Make Your Money Matter?

ESG investing offers a way to align your investments with your values, support sustainable practices, and potentially achieve long-term financial gains. However, you need to be aware of the challenges and do your due diligence. Making informed choices can contribute to a more sustainable future while working towards your financial goals.

Investing in ESG is about more than just profit. It’s about creating a better world for future generations. And we think that’s a legacy worth investing in.

Are you interested in making your money matter but have more ESG questions? Contact Collective Wealth Advisers to discuss how we can help you enhance your investment strategy.

Investing has always been a great way to generate wealth and secure our financial future. Yet the world is growing closer and information is more accessible. It’s clear that investing has an impact far beyond financial returns.

Investors are realising their role in shaping an ideal future and their ability to enact positive change.  

What is conscious investing?

Conscious investing, also known as responsible investing, ethical investing, sustainable investing, or socially responsible investing (SRI), is a strategy that endeavours to generate not only financial returns, but positive social or environmental impact. In other words, it’s about investing with a higher purpose beyond making money.

This can take on different forms:

– Some investors might decide not to invest in businesses that harm society or the environment.

– Investors may choose to avoid companies that seem unethical. Examples include those involved in gambling, tobacco or firearms.

– Some investors make an effort to invest only in companies that benefit society. They can include those involved in renewable energy, healthcare, low carbon emissions, affordable housing, and other similar fields

When people care about certain issues, they can choose to invest their money in companies that support those same values. This is called conscious investing, and it can make people feel good about where their money is going. It might even encourage more people to start investing because they know their money is making a positive difference.

Conscious investing can also be a driver of positive change in the world. By investing in companies that support things like sustainability and helping people in third world countries, investors can make a difference. It can also send a message to companies that they need to care about more than making money. This generation cares about social and environmental issues and so investing in companies that share those values is one way to make a statement.

But here’s the kicker… conscious investing can also be good for business. In fact, companies that make social and environmental responsibility part of their day-to-day practices are tending to outperform their peers over the medium to long term. 

What are your options?

At the end of the day, the drive to partake in the conscious investing revolution all comes down to your priorities and values.  And for those who are wanting to focus in this area, the opportunities for ethical investing are there already.

There are several managed funds and ETF’s that are purposefully designed for conscious investors.  They will only invest in companies with positive social and environmental outcomes. There are also funds that will focus on not holding companies that are seen as harmful in their portfolios. These funds can be accessed by most investors as a practical way to invest according to their personal values.

Investors can also seek out these companies themselves by researching and evaluating their impact, although this could be a time-consuming project.

Don’t forget – this style of investment can be established as a personal investment structure but can also be used for your retirement savings and superannuation.

The good news is that conscious investing no longer means sacrificing financial returns for your beliefs.  In fact, many companies with stronger social and environmental policies are also strong performers financially.